Sunday, March 18, 2012

Service 2.0 Cafe Outcome- ServDes 2012, What Would You Add?

So one of the major activities that took place in the Service 2.0 workshop at ServDes 2012 was the Service 2.0 cafe. 9 ServDes attendees contributed their insights to 4 main areas in 15 minutes. This activity took place before I shared my initial listing of service 2.0 principles with participants (according to analysis of Tim O'Reilly's work on Web 2.0). The 4 areas and the insights shared were as follows:

Themes & Principles


The question here was mainly about what's Service 2.0? What will be the main themes and principles of the next generation of services?
Insights:
  1. We get busier & busier
  2. Shared Values
  3. Community-based
  4. Anonymous
  5. Ubiquity
  6. We are all service providers
  7. Connected People & Services
  8. Too much connection
  9. Interaction
  10. Feedback
  11. Apple
  12. Mobile
  13. Fun
  14. Distraction
  15. Nihilism
  16. Bottom-up attitude
  17. Shortened Cycle-time for Everything
  18. Democracy
  19. Pre-Emptive Complaint Resolution
  20. Visibility on the person
  21. Private+public= Priuk
  22. Augmented
  23. How to more often arrange physical meeting with friends
  24. Channel-agnostic
  25. Anarchy
  26. Increasing quality & reducing costs
  27. In-Sourcing
  28. Re-use & recycle
  29. Display how to act more friendly to the nature
  30. Local/global issues
  31. Tailored
  32. Multi-sensory
  33. Soft Values
  34. What would you add? ......

Trends & Forces


The question here is about what will get us there? What will be the trends and forces that will cause Service 2.0 to become reality?
Insights:


  1. Disaster Capitalism
  2. Distributed Everything
  3. Retro Nostalgia
  4. Rapid Pace
  5. Crowd-sourcing
  6. Legislation
  7. Sharing
  8. Company Power
  9. Nature Resources
  10. Tension between “Slow” ideology (consumer) and fast finance.
  11. Financial Crises
  12. Communities
  13. Open Knowledge
  14. New Technologies
  15. Detribalization
  16. Retribalization
  17. Personalization
  18. Crowd-funding
  19. Piracy
  20. Efficiency
  21. Social Media
  22. SaaS (the cloud)
  23. Poverty vs. super richness
  24. Accountability
  25. Politics
  26. What’s after user innovation?
  27. Information Sharing
  28. Global Warming
  29. Liberation
  30. Management Newspeak
  31. Customization
  32. Open-source
  33. Ecology
  34. Transport
  35. Empowerment
  36. Freedom
  37. Depends on small investments from big audience.
  38. Democracy
  39. Fast phenomena
  40. Externalization of Memory
  41. Commoditization
  42. Free Will
  43. Strong-Media Dependency
  44. Misuse of Technology/Things
  45. What would you add? ......

 Devil Advocacy

The question here is about Why it will not happen? Why it will not work or may not work?
Insights:

  1. Loss of “Cultural Values (Globalization)
  2. Identity Loss
  3. Cultural Issues
  4. Everything is English (monoculture)
  5. No trust
  6. Increasing standardization (Google, Facebook, Linkedin)
  7. With services you need to be more organized
  8. “I don’t want services all the time” , Leave me alone!
  9. Trust
  10. We want authorities, reliable sources
  11. Empty buzzwords 2.0
  12. Access
  13. Cost to participate?
  14. Polarization
  15. Internet gap (poor people excluded)
  16. Exclusion through non-adoption/ Techno-discrimination
  17. No one gets profit
  18. Alienation
  19. All services make us passive
  20. Human relationship is NOT a service
  21. Google is making us stupid. Do we need more of that?
  22. What’s the real implication?
  23. Negative side/ effects
  24. New-age rubbish
  25. Loss of ownership
  26. Who’s responsible for problems?
  27. Reduced wages for everyone due to lower cost business models.
  28. The governments don’t support it (taxing, laws)
  29. Costs & Ownership
  30. Is it really a solution? The right way?
  31. There’s too much bureaucracy
  32. Chaos
  33. Lobby’s influence
  34. “Trolling” makes content less trustworthy/ relevant
  35. Privacy
  36. You don’t have a nucleus devoted to continue
  37. Big brother effect
  38. Lack of privacy
  39. We don’t need more people …(couldn’t figure the word here).. for us.
  40. What would you add? ......

Example Service Concepts

I asked participants if they have existing or non-existing example service concepts that from their point of view are Service 2.0 concepts. They were so generous to share the following. Many of them were new to me:
Insights
  1. Adopt a field/ free farm
  2. Help your neighbor
  3. Personnel health program online
  4. Carpooling
  5. Ubuntu, LoCo events
  6. Connect people with same interests locally
  7. Audible
  8. Patient LikeMe (healthcare)
  9. Education for developing countries
  10. Disease Web Forums
  11. Couch Surfing (Hospitality)
  12. Airbnb
  13. Pre-Emptive Healthcare: Bio-monitoring, doctor calls at a sign of trouble.
  14. Interface with healthcare
  15. Microfinance
  16. MyPolice
  17. Online Health profile (Healthcare)
  18. Live Video Detailing (Healthcare)
  19. City gardening
  20. Innocentive.com
  21. E-Textbook Subscription (not sales)
  22. Book-crossing (Education)
  23. Ravintola päivä (Restaurant Day)
  24. Book-bridge
  25. Biblio Burro (Donkey Library)
  26. TED Talk
  27. Khan Academy
  28. Sustainable-everyday
  29. Living in communities (communal apartments).
  30. Wikipedia
  31. Flat Swapping
  32. Kallio Block Party
  33. Sharing equipment in a flat.
  34. What would you add? ......


I here shared all the insights I received from the participants with no interference. It was a very short activity of 15 minutes in the 1:30 hours workshop. They were so interactive and started to actively move between tables and pour thoughts in a very fast pace. They were just amazing!
I would like to thank them here by name (unfortunately 2 names are missing):
  • Lasse Karvonen
  • Rob Grossi
  • Eirik Fatland
  • Thomas Schönweitz
  • Natalia Agudelo
  • Iris Tomaszewski
  • Kati Reijonen

All photos are taken by (Thomas Schönweitz from whitespring) flickr.com/whitespring_eu Thanks Thomas!

Now, What would you add?

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