Service 2.0 Cafe Outcome- ServDes 2012, What Would You Add?

So one of the major activities that took place in the Service 2.0 workshop at ServDes 2012 was the Service 2.0 cafe. 9 ServDes attendees contributed their insights to 4 main areas in 15 minutes. This activity took place before I shared my initial listing of service 2.0 principles with participants (according to analysis of Tim O'Reilly's work on Web 2.0). The 4 areas and the insights shared were as follows:

Themes & Principles

The question here was mainly about what's Service 2.0? What will be the main themes and principles of the next generation of services?
Insights:

1. We get busier & busier
2. Shared Values
3. Community-based
4. Anonymous
5. Ubiquity
6. We are all service providers
7. Connected People & Services
8. Too much connection
9. Interaction
10. Feedback
11. Apple
12. Mobile
13. Fun
14. Distraction
15. Nihilism
16. Bottom-up attitude
17. Shortened Cycle-time for Everything
18. Democracy
19. Pre-Emptive Complaint Resolution
20. Visibility on the person
21. Private+public= Priuk
22. Augmented
23. How to more often arrange physical meeting with friends
24. Channel-agnostic
25. Anarchy
26. Increasing quality & reducing costs
27. In-Sourcing
28. Re-use & recycle
29. Display how to act more friendly to the nature
30. Local/global issues
31. Tailored
32. Multi-sensory
33. Soft Values
34. What would you add? ......

Trends & Forces

The question here is about what will get us there? What will be the trends and forces that will cause Service 2.0 to become reality?
Insights:

1. Disaster Capitalism
2. Distributed Everything
3. Retro Nostalgia
4. Rapid Pace
5. Crowd-sourcing
6. Legislation
7. Sharing
8. Company Power
9. Nature Resources
10. Tension between “Slow” ideology (consumer) and fast finance.
11. Financial Crises
12. Communities
13. Open Knowledge
14. New Technologies
15. Detribalization
16. Retribalization
17. Personalization
18. Crowd-funding
19. Piracy
20. Efficiency
21. Social Media
22. SaaS (the cloud)
23. Poverty vs. super richness
24. Accountability
25. Politics
26. What’s after user innovation?
27. Information Sharing
28. Global Warming
29. Liberation
30. Management Newspeak
31. Customization
32. Open-source
33. Ecology
34. Transport
35. Empowerment
36. Freedom
37. Depends on small investments from big audience.
38. Democracy
39. Fast phenomena
40. Externalization of Memory
41. Commoditization
42. Free Will
43. Strong-Media Dependency
44. Misuse of Technology/Things
45. What would you add? ......

 Devil Advocacy

The question here is about Why it will not happen? Why it will not work or may not work?
Insights:

1. Loss of “Cultural Values (Globalization)
2. Identity Loss
3. Cultural Issues
4. Everything is English (monoculture)
5. No trust
6. Increasing standardization (Google, Facebook, Linkedin)
7. With services you need to be more organized
8. “I don’t want services all the time” , Leave me alone!
9. Trust
10. We want authorities, reliable sources
11. Empty buzzwords 2.0
12. Access
13. Cost to participate?
14. Polarization
15. Internet gap (poor people excluded)
16. Exclusion through non-adoption/ Techno-discrimination
17. No one gets profit
18. Alienation
19. All services make us passive
20. Human relationship is NOT a service
21. Google is making us stupid. Do we need more of that?
22. What’s the real implication?
23. Negative side/ effects
24. New-age rubbish
25. Loss of ownership
26. Who’s responsible for problems?
27. Reduced wages for everyone due to lower cost business models.
28. The governments don’t support it (taxing, laws)
29. Costs & Ownership
30. Is it really a solution? The right way?
31. There’s too much bureaucracy
32. Chaos
33. Lobby’s influence
34. “Trolling” makes content less trustworthy/ relevant
35. Privacy
36. You don’t have a nucleus devoted to continue
37. Big brother effect
38. Lack of privacy
39. We don’t need more people …(couldn’t figure the word here).. for us.
40. What would you add? ......

Example Service Concepts

I asked participants if they have existing or non-existing example service concepts that from their point of view are Service 2.0 concepts. They were so generous to share the following. Many of them were new to me:
Insights

1. Adopt a field/ free farm
2. Help your neighbor
3. Personnel health program online
4. Carpooling
5. Ubuntu, LoCo events
6. Connect people with same interests locally
7. Audible
8. Patient LikeMe (healthcare)
9. Education for developing countries
10. Disease Web Forums
11. Couch Surfing (Hospitality)
12. Airbnb
13. Pre-Emptive Healthcare: Bio-monitoring, doctor calls at a sign of trouble.
14. Interface with healthcare
15. Microfinance
16. MyPolice
17. Online Health profile (Healthcare)
18. Live Video Detailing (Healthcare)
19. City gardening
20. Innocentive.com
21. E-Textbook Subscription (not sales)
22. Book-crossing (Education)
23. Ravintola päivä (Restaurant Day)
24. Book-bridge
25. Biblio Burro (Donkey Library)
26. TED Talk
27. Khan Academy
28. Sustainable-everyday
29. Living in communities (communal apartments).
30. Wikipedia
31. Flat Swapping
32. Kallio Block Party
33. Sharing equipment in a flat.
34. What would you add? ......

I here shared all the insights I received from the participants with no interference. It was a very short activity of 15 minutes in the 1:30 hours workshop. They were so interactive and started to actively move between tables and pour thoughts in a very fast pace. They were just amazing!
I would like to thank them here by name (unfortunately 2 names are missing):

• Lasse Karvonen
• Rob Grossi
• Eirik Fatland
• Thomas Schönweitz
• Natalia Agudelo
• Iris Tomaszewski
• Kati Reijonen

All photos are taken by (Thomas Schönweitz from whitespring) flickr.com/whitespring_eu Thanks Thomas!

Now, What would you add?